Brico’s Journey with Edara: Consolidated Data, Streamlined Sales, Controlled Inventory
4 Reading minutes
When a showroom includes multiple departments — from home appliances to mobile phones and accessories — every sale turns into a multi-step journey, requiring precise coordination across different teams.
One customer may choose products from different departments, interact with several employees, yet still expect a clear, unified experience from start to finish.
This is where Edara played a pivotal role. By unifying the sales cycle and connecting it with inventory and accounting, Brico’s operations transformed into a fully integrated and accurate system.
The team gained full visibility, collaborated more efficiently, while customers enjoyed a seamless journey — no matter how many departments or touchpoints were involved.
About Brico: One Showroom, Many Experiences
From day one, Brico set out to deliver a complete shopping journey — bringing home appliances, mobile phones, and accessories together under one roof.
Ismailia’s branch doesn’t look like a traditional store, but rather like a showroom divided into specialized sections, each serving a different set of customer needs.
This diversity, while offering more choice and flexibility, made it essential to have a central system that could coordinate departments and unify data — ensuring a smooth customer journey and a consistent workflow for the team.
The Challenge: A Fragmented Sales Cycle
In an integrated showroom like Brico, it’s rarely a one-product purchase. A customer might come in for a phone, add a home appliance, and pick up an accessory — turning one visit into a series of invoices and repeated steps.
This repetition not only complicated the customer experience but also placed an extra burden on the team, who had to coordinate orders, follow up on each transaction, and ensure everything was completed separately.
That’s why Brico needed a system to bring everything together — unifying sales into one streamlined cycle, simplifying the process for customers, and giving the team clearer control over every sale.
The Solution: One Invoice, One Seamless Cycle
With Edara, Brico’s operations took a major turn. Instead of generating multiple invoices across different departments, the checkout screen now consolidated every order — regardless of source — into one clear, comprehensive invoice.
And it didn’t stop there. Approvals were integrated into the same cycle, ensuring each order is tracked accurately from creation to delivery — without manual intervention or redundant steps.
The result? A smoother sales journey for customers and tighter control for the team over every transaction, regardless of size or complexity.
Inventory Under Control: From Serial Numbers to Invoices
For businesses handling precise items like phones and watches, serial number tracking isn’t optional — it’s an operational necessity.
With Edara, each item is automatically linked to its serial number inside the system, recording its journey end-to-end: from warehouse receipt to final handover to the customer.
This connection between inventory and invoices made physical count easier and provided accurate insights into item movements. It reduced errors and supported smarter sales decisions.
Integration with WooCommerce
As Brico expanded through its WooCommerce store, sales were no longer limited to the showroom. They extended an online store seamlessly integrated with the same operating system.
Despite the technical challenges, integration with Edara ensured that online orders were instantly recorded in the system, deducted from inventory in real time, and tracked just like in-store transactions.
This turned the e-commerce channel from a separate outlet into a part of a single sales cycle — giving customers a consistent experience and keeping all data aligned and up to date.
Accounting Connected to Every Step
At Brico, accounting is no longer handled separately from operations. It’s now part of an integrated cycle that starts with the first purchase invoice and ends with sales collection.
Every purchase is recorded in the system with precise cost allocation, and every sale is automatically linked to the customer’s account, reflecting instantly on revenues and expenses.
The result? Real-time income statements and trial balances, without duplicate entries or external spreadsheets — giving management accurate financial visibility to support decision-making and save the team valuable time.
In conclusion: An integrated experience from department to store
With Edara, Brico’s operations took a major turn. Instead of generating multiple invoices across different departments, the checkout screen now consolidated every order — regardless of source — into one clear, comprehensive invoice.
And it didn’t stop there. Approvals were integrated into the same cycle, ensuring each order is tracked accurately from creation to delivery — without manual intervention or redundant steps.
The result was a smoother sales journey for customers and tighter control for the team over every transaction, regardless of size or complexity.
In Conclusion: A Unified Journey from Aisle to Storefront
Brico’s Journey with Edara wasn’t just about internal improvements — it was a complete transformation in the way operations are generated.
From a showroom with separate departments to a unified sales cycle with one invoice, inventory linked with accounting, and an online channel working in sync with the branches — each step became clearer, every process more precise, and every decision more confident.
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