How “Cute Pets” Connects Online Sales, Warehouses, and Accounting with “Edara”?

A sale may begin on one of the brand’s Salla websites or at the point of sale in its physical store. Either way, it affects warehouse balances, accounting, channel profitability, and the electronic invoice that completes the transaction.

With several online stores and a physical branch, “Cute Pets” needs one connected workflow without losing sight of the results generated by each sales channel.

“Edara” connects the brand’s Salla websites and point-of-sale activity with warehouses and accounting. Cost centers show the profitability of each website, while the ZATCA integration completes the sales cycle.

Multiple Online Stores and One Physical Branch

“Cute Pets” iis a pet supplies retailer in Saudi Arabia, offering a wide range of products for cats, dogs, birds, turtles, and small animals, including food, accessories, and care products.

The brand operates several online stores on Salla alongside a physical branch that uses a point-of-sale system. All these channels belong to the same business, but each website still needs its own view of sales, expenses, and profitability.

“Cute Pets” uses “Edara” to bring website and branch activity together while preserving the details of each channel and connecting them to warehouses and accounting.

Bringing Salla Orders and POS Sales Into One Flow

Orders from the brand’s connected Salla websites move into “Edara” to continue through the sales cycle. At the same time, the physical branch records direct sales through the point of sale, while each transaction keeps its source.

Order activity updates the balances shown for websites connected to the same warehouse. The team can also follow returns and transfers between warehouses, keeping product movement clear across online and in-store sales.

The workflow supports individual products, bundles, and service charges such as shipping and cash-on-delivery fees, so the full order remains connected to the same sale.

This gives the team one flow for its sales channels and warehouses, while every transaction continues into accounting and reporting.

Once sales and warehouse movements are connected, the team can see the financial results of each website and the business as a whole.

From Each Website’s Results to the Full Financial Picture

Sales from each website and the physical branch affect revenue, cost of goods sold, collections, customer balances, and operating expenses.

The accounting module in “Edara” keeps these effects within one accounting cycle, reducing the need to collect figures manually from websites, the branch, and warehouses.

Each channel can be reviewed separately while remaining part of the company’s overall accounts. The team can use the same system to review the trial balance, accounting reports, and the data needed for wider financial reporting.

This helps “Cute Pets” move beyond daily order tracking and understand the financial effect of every website and the physical branch.

A Cost Center for Each Website

A website may generate strong sales without delivering the highest profit. Product costs and operating expenses can change the result once they are included.

Each website is linked to a cost center in “Edara”, allowing “Cute Pets” to separate its sales, cost of goods sold, and expenses while keeping the results within the brand’s overall accounts.

Gross profit and sales reports show the profitability of each website and allow the team to compare its results with other websites and the physical branch.

Management can therefore evaluate each channel by the profit it generates, not only by its sales value or order count.

Completing the Sales Cycle with ZATCA E-Invoicing

After sales are recorded, warehouse balances are updated, and the accounting effect is captured, e-invoicing completes the cycle that began on a website or at the point of sale.

“Cute Pets” uses “Edara” to issue electronic documents that meet the requirements of the Zakat, Tax and Customs Authority “ZATCA” and follow the status of each document within the system.

E-invoicing stays connected to the same sales, warehouse, and accounting data instead of becoming a separate process that needs its own follow-up.

One Cycle from Sales Channel to Financial Reports and E-Invoicing

For “Cute Pets”, managing several Salla websites alongside a physical branch requires more than bringing orders into one place. Each sale needs to stay connected to its warehouse, accounting records, and original channel.

With “Edara”, the brand brings its websites, point-of-sale activity, warehouses, accounting, cost centers, and ZATCA e-invoicing into one cycle while keeping a clear view of each website’s performance and profitability.