How “Edara” Became a Strategic Partner to “Shaykhoun Foods”?

“Shaykhoun Foods” was drowning in manual processes—files everywhere, invoices shuffling between hands, and accountants juggling commission calculations, returned items, and overdue supplier payments.

Despite active sales and operational branches, the company lacked a unified system to connect it all. Critical data was scattered across notebooks and Excel sheets, creating an unsustainable environment for a multi-branch operation handling daily transactions with retail chains and sales reps.

Rather than seeking a magic fix, “Shaykhoun Foods” needed a practical, ground-up system that would empower their finance team while maintaining operational flow—leading them to partner with “Edara”.

Before “Edara”: Between paper and possibilities

The Shaykoun Foods team knew the details of their business well: A stable product, wide distribution, strong relationships with suppliers and chains, and representatives moving daily between branches and markets.

Multiple Sales Channels, Exponential Challenges

Shaykhoun Foods’ operations became increasingly complex as they expanded across diverse sales channels—wholesale, retail, and major chains. Manual processes using paper and Excel created daily confusion, with each branch operating independently and invoices calculated manually without central oversight.

Distributing through major retailers like Souq Saudi, Spinneys, Panda, BIM Market, Abdullah Al Othaim Markets, Al-Abed, A Market, Dina Desert Farms, and Sara El-Batta made standardization nearly impossible.

This wide reach prevented real-time access to reliable information, turning operational management into a constant struggle against fragmented data and inconsistent procedures.

Disconnected Data, Delayed Decisions

Tracking inventory, linking sales rep performance to stock levels, and reviewing supplier payments became time-consuming challenges. In fast-paced food production where products move quickly and returns are routine, guesswork wasn’t viable.

Shaykhoun Foods needed more than operational monitoring—they required a comprehensive system organizing everything from scratch.

4 Months of Building It Right: A Careful, Connected Start

When Shaykhoun Foods adopted Edara, speed took a backseat to precision. With no existing digital foundation, everything required ground-up construction over four months from August to December.

The team meticulously built the item master, configured accounts, connected branches, defined warehouses, registered banks and checks, and aligned measurement units between kilograms and packaged units.

Every detail mattered—product descriptions, opening balances, supplier and customer records, sales rep assignments, and complete sales cycle reorganization were handled with care.

This gradual, tested rollout ensured system clarity and consistency. Rather than rushing to launch, the focus was creating a solid foundation that wouldn’t require future overhauls—understanding that proper setup prevents costly mistakes.

Post-Go-Live Operations: A System That Connects Every Detail

Once the system was up and running, Shaykhoun Foods began to see the real difference.
Daily operations no longer relied on guesswork or individual effort. Every process now runs within a fully integrated and connected system.

From Warehousing to Sales: Complete Integration

Warehouses connected directly to branches and sales reps, with instant transfer recording and accurate inventory counts eliminating manual reviews. Sales transformation was complete—whether wholesale transactions, field distribution, or major retail chain orders, every request became easily trackable and linked to stock, responsible reps, and account activity within one streamlined workflow.

Accounting at the Heart of Every Transaction

Expenses, advances, checks, supplier settlements, account statements, trial balances, cost centers, and measurement units unified into one system, eliminating fragmented data and missing details.

Previously manual processes requiring after-the-fact corrections now happen automatically in real-time, giving the finance team complete visibility and control over all business operations through systematic oversight.

Zero Errors, Full Control: Managing Cheques with Confidence

At Shaykhoun Foods, cheques aren’t merely payment methods—they’re essential daily tools for managing supplier and customer relationships amid frequent deferred payments and high financial activity.

“Edara” transformed cheques from simple ledger entries into active workflow components, displaying comprehensive details during cash payments: dates, amounts, supplier information, and transaction validation data.

This clarity eliminated errors and enabled real-time transaction reviews without external files or manual cross-referencing. When suppliers had multiple cheques, payments could be allocated correctly without confusion or value mismatches.

The system provided complete control over the entire check cycle—both issuance and collection—with precise, real-time linking to supplier and customer accounts, ensuring accuracy in this critical payment infrastructure.

A Smarter Way to Handle Returns

In the food industry, returns are inevitable when working with field reps and major retail chains. Shaykhoun Foods’ challenge wasn’t managing returns—it was tracking and analyzing them effectively.

“Edara” provided comprehensive visibility through single reports, clearly linking returns to specific sales orders and displaying all relevant transaction details. This direct connection eliminated previous ambiguity, enabling accurate decisions for sales rep evaluation, product quality review, and retail partner negotiations.

Returns transformed from mere numbers into complete narratives: sale dates, return processing times, quantities, and probable reasons.

With detailed insights covering when sales occurred, when returns were processed, and underlying causes, the company shifted from assumption-based handling to understanding-driven return management, providing strategic value beyond simple transaction recording.

Edara: A System That Speaks Your Language

Shaykhoun Foods needed more than an ERP system—they needed a true business partner. Managing multiple sales channels, branches, reps, and constant flows of cheques, returns, transfers, and approvals required a system that keeps pace, not just organizes.

“Edara” delivered complete operational transformation: every piece of information is documented, every action tracked, and every decision backed by reliable data.

The finance team now sees complete pictures in sales orders, cheques, and invoices, operating with confidence and closing files without second-guessing.

“Edara” didn’t just meet their needs—it delivered solutions perfectly tailored to their unique business requirements.